AI Insights · Timothy · July 2022
Top 5 Art Games Performance in Middle East Q2 2022
Discover the performance trends of the top 5 art games on a unified platform in the Middle East during Q2 2022, including downloads, revenue, and active users.
During the second quarter of 2022, the top 5 art games in the Middle East demonstrated varied performance across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, offers insights into the trends of these popular applications.
Color by Number：Coloring Games saw fluctuating weekly downloads, peaking at around 10K in early April and June, with a low of approximately 6.8K in early June. Weekly revenue experienced a gradual decline from $4.9K at the end of March to around $3.5K in mid-May, but rebounded to $4.2K by the end of June. Active users remained relatively stable, fluctuating between 46K and 58K throughout the quarter.
Colorfy: Coloring Book Games exhibited a steady weekly download rate, ranging from 4.6K to 6.3K. Revenue remained consistent, mostly hovering around $2.6K to $2.8K, with a notable increase to $3K at the end of June. Active users saw a slight increase, starting at 34.6K and rising to 37.1K by the end of the quarter.
Pixel Art － Color by Number had significant variability in downloads, with a peak of 34.7K in early May and a trough of around 10K in mid-May. Revenue remained relatively stable, varying between $1.2K and $2.1K. Active users started at 168K and saw a decline to 135K by late May, before recovering to 161K at the end of June.
Adult Coloring Book - Pigment maintained a consistent download rate, ranging from 939 to 1.4K per week. Revenue showed a slight decline from $1.4K at the end of March to around $1.1K in early June, with a small recovery to $1.5K by the end of June. Active users fluctuated modestly, decreasing from 1.5K to 1.1K before rising again to 1.3K.
Lastly, Disney Coloring World experienced steady downloads, varying between 3.5K and 6.3K. Revenue remained relatively stable, ranging from $864 to $1.3K. Active users showed a slight decline from 21.4K at the end of March to 18.3K in late May, with a recovery to 20.2K by the end of June.
For more insights into the performance of these art games, visit Sensor Tower.
